UNTAPPED MARKET POTENTIAL
The AI that unlocks maximum growth potential.
The solution that reveals Untapped Market Potential and delivers the strategy for your industry to capture it at retail.
UNTAPPED MARKET POTENTIAL
Your new growth metric
You know your effective market and sell-out data, but what about the untapped market?
Our methodology reveals the hidden potential in Brazil's POS. Find out where you can sell more, sell new and expand coverage.
Know the Untapped Market Potential
Our Cortex AI methodology reveals the hidden potential for Consumer Goods, quantifying the opportunities in each region, channel and POS.
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From strategy to salesmanship
We turn intelligence into action, delivering opportunities at SKU and POS level directly to the salesperson's WhatsApp, helping them at the right moment to make a sale.
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Geographical intelligence
With more than 20 years in the market, our expertise covers sociodemographic and business data. We guarantee that we have an in-depth knowledge of the population and the potential of every street in Brazil.
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Technological sophistication
Our intelligence combines Generative and Predictive AI with georeferenced data. This generates intuitive dashboards and AI Agents that bring science to the salesperson and support your team.
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Capture potential
Turn untapped potential into growth
Cortex Reach quantifies your Untapped Market Potential (UMP), turning growth into clear figures and a structured capture plan.
- A clear view of the number of untapped opportunities at the POS (Cross-Sell, Up-Sell and Coverage).
- Intuitive dashboard for monitoring potential capture
Cross-Sell and Up-sell and Hedging
Sell more. Sell the new. Expand coverage.
Untapped Market Potential is the sum of three types of granular opportunities that together define the path to retail growth
- Up-Sell: AI indicates categories and SKUs that your customer already buys, but where you could sell more and with greater intensity.
- Cross-Sell: AI identifies categories and SKUs that your customer doesn't yet buy, but where there is high sales potential at the POS.
- Increased Coverage: AI reveals new POS where you are not yet present, but which have a high propensity to buy.
