REPUTATION IN THE MEDIA

Media Reputation Intelligence

Managing reputation requires more than monitoring. Cortex Brand transforms mentions into actionable insights to anticipate risks, exploit opportunities and strengthen your brand with confidence.
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The leading companies are with Cortex

REPUTATION IN THE MEDIA

From fragmented data to intelligent decisions

Turn your reputation into a strategic asset. With over 70 indicators, understand how your brand is perceived and how it impacts your results. Get out of superficial monitoring and into active reputation management.

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Various benefits

Reputation at a strategic level

Turn your reputation into a lever for growth. Show real results from your area with metrics that matter to leadership.

+70 indicators and 360º vision

Connect your actions to business objectives with analytical depth and robust reports.

Analysis agent

It delivers intelligent KPIs, integrated with your strategic planning and reputation journey, as well as comparative analyses that show the real impact of your communication.

Lead the market with intelligence

Compare your reputation with competitors, understand your strengths and explore new opportunities for exposure.

Resources

Brand reputation

A clear and measurable view of your greatest asset

  • Monitor your brand's reputation in real time.
  • Analyze sentiment, prominence and the impact of mentions.
  • Reduce the risk of image crises with alerts and in-depth analysis.
  • Prove the value of communication with strategic reports.
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Industry Benchmark

Intelligence to beat the competition

  • Monitor your competitors' reputation and exposure.
  • Compare your performance with other players in the sector.
  • Analyze your competitors' crisis and success strategies.
  • Discover opportunities for differentiation.
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Vehicles and Journalists

Engage the right opinion leaders

  • Map who really shapes the narrative of your market.
  • Discover the most relevant media outlets and journalists.
  • Understand thematic affinities and optimize your agenda.
  • Strengthen relationships with strategic stakeholders.
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CEO performance

Impact of leadership on reputation

  • Track how your CEO communicates strategic issues.
  • Compare visibility and reputation with other leaders.
  • Adjust leadership positioning based on data.
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Brand reputation
tabs
  • Monitor your brand's reputation in real time.
  • Analyze sentiment, prominence and the impact of mentions.
  • Reduce the risk of image crises with alerts and in-depth analysis.
  • Prove the value of communication with strategic reports.
Request a demo
Industry Benchmark
tabs
  • Monitor your competitors' reputation and exposure.
  • Compare your performance with other players in the sector.
  • Analyze your competitors' crisis and success strategies.
  • Discover opportunities for differentiation.
Request a demo
Vehicles and Journalists
tabs
  • Map who really shapes the narrative of your market.
  • Discover the most relevant media outlets and journalists.
  • Understand thematic affinities and optimize your agenda.
  • Strengthen relationships with strategic stakeholders.
Request a demo
CEO performance
tabs
  • Track how your CEO communicates strategic issues.
  • Compare visibility and reputation with other leaders.
  • Adjust leadership positioning based on data.
Request a demo
"With Cortex, we were able to transform our monitoring capacity into real strategic intelligence. The platform gave us the vision and tools to not only react quickly during the crisis, but to deeply understand the scenario and make more effective decisions to protect Americanas' reputation."
Raquel Q. Almeida
Head of Corporate Communications, Americanas S.A

Much more than clipping. It's Intelligence for your Reputation.

Cortex Brand provides the tools and expertise to transform monitoring into decision-making power and business results.

Cortex AI

Our platform uses advanced Artificial Intelligence, developed by Data and Communication experts, to boost your results.

Exclusive Methodology

We directly connect your communication actions to your business objectives through a proprietary methodology with more than 70 indicators.

Quality data

Count on accurate audience data for 8 types of media (online, print, radio, TV and social networks) and a more realistic valuation, surpassing traditional centimetering.

Specialized Support

From onboarding, we apply a methodology focused on your reality, aligning the platform with your brand pillars and strategic objectives.

Cortex Brand

Fill in the form and one of our experts will contact you to help you boost your journey.