DATA LAYERS

Your strategy starts with reliable data

You can count on exclusive data, our own methodology and reliable projections to make decisions with greater precision and security.

The leading companies are with Cortex

Resources

Sociodemographics

Access essential data on the population, households and income:

  • Population: Age group, gender, urbanization
  • Households and Income: Average income and growth projections
  • Territorial Dynamics: Density and population projections

Economy, Market and Consumption

Understand the economic reality and local consumer behavior:

  • Economic Activity: Companies by sector and size, salaries
  • Labor Market: Formal and informal jobs
  • Purchasing power: Consumption potential by category

Establishments

Map markets, partnerships and competitors

  • Establishments in the vicinity of stores: look at the chains near the outlets
  • Intelligence on competitors: opening date, size, likelihood of POS being active
  • Synergistic networks: map companies for partnerships and flagships
Consumption potential

Understand purchasing power and consumption profile by region

Our Consumption Potential, built using our own methodology, reveals how much households can spend on various categories
  • Detailed consumption potential by category and subcategory
  • Consumption potential for specific segments such as pharmacies and food
Spots

Discover the real hot spots in any city

Our methodology is able to map locations with a high concentration of businesses and people in lesser-known areas:
  • Analyze information on cities of different sizes in the same depth;
  • Expand more safely to unexplored locations.
Flow of passers-by

Identify the movement and dynamics of your point

Analyze the flow of people and the economically active population anywhere in Brazil:
  • Identify areas with high traffic for new stores and find the best spots;
  • Cross-reference flow information with data on the economically active population and boost your marketing activities.
PEA-DIA

Evaluate the flow of people with income at each location

Our exclusive methodology maps the concentration of people with income who frequent the region
  • Estimated number of residents, workers, pensioners and students who actually travel through the area
Data enrichment

Boost your analysis with detailed data

Enrich your network information with Cortex Geofusion data
  • Enrich points with data on probable income, flow of passers-by, etc;
  • Enrich OOH media with impact data;
  • Personalized consumption potential for your network's products and services

Exclusive data by segment

Pharmacy

  • IQVIA market data
  • Segmented consumer potential

Teaching

  • Tuition fees
  • Detailed school census
  • Specialization Courses (Higher Education)
  • Distance learning data
  • Education Radar: market share, among others

Food

  • Consumption potential for eating out and eating in
"Geofusion is part of our working routine. We don't open a store without studying the software. It contributes greatly to our growth planning, generating rich market information for decision-making."

Why choose Cortex Geofusion?

Our technology, data and expertise guarantee safe decisions and consistent results for your market strategy.

Geographic Insights Copilot

Apply artificial intelligence for faster analysis. Create maps and analyses and get answers on areas of interest via text prompts.

Exclusive, reliable and up-to-date data

You can count on granular, up-to-date data enriched by scientific methodology. We have complete coverage of the country, street by street.

Experience and market-leading methodology

Over 25 years of leadership in geomarketing. Our experience is validated by hundreds of companies and a specialized team.

Specialized Support

Use our platform with complete peace of mind. We offer human support focused on getting you the solution you need without delay.

Cortex Geofusion

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