DATA LAYERS
Your strategy starts with reliable data
You can count on exclusive data, our own methodology and reliable projections to make decisions with greater precision and security.
Sociodemographics
Access essential data on the population, households and income:
- Population: Age group, gender, urbanization
- Households and Income: Average income and growth projections
- Territorial Dynamics: Density and population projections
Economy, Market and Consumption
Understand the economic reality and local consumer behavior:
- Economic Activity: Companies by sector and size, salaries
- Labor Market: Formal and informal jobs
- Purchasing power: Consumption potential by category
Establishments
Map markets, partnerships and competitors
- Establishments in the vicinity of stores: look at the chains near the outlets
- Intelligence on competitors: opening date, size, likelihood of POS being active
- Synergistic networks: map companies for partnerships and flagships
Consumption potential
Understand purchasing power and consumption profile by region
Our Consumption Potential, built using our own methodology, reveals how much households can spend on various categories
- Detailed consumption potential by category and subcategory
- Consumption potential for specific segments such as pharmacies and food
Spots
Discover the real hot spots in any city
Our methodology is able to map locations with a high concentration of businesses and people in lesser-known areas:
- Analyze information on cities of different sizes in the same depth;
- Expand more safely to unexplored locations.
Flow of passers-by
Identify the movement and dynamics of your point
Analyze the flow of people and the economically active population anywhere in Brazil:
- Identify areas with high traffic for new stores and find the best spots;
- Cross-reference flow information with data on the economically active population and boost your marketing activities.
PEA-DIA
Evaluate the flow of people with income at each location
Our exclusive methodology maps the concentration of people with income who frequent the region
- Estimated number of residents, workers, pensioners and students who actually travel through the area
Data enrichment
Boost your analysis with detailed data
Enrich your network information with Cortex Geofusion data
- Enrich points with data on probable income, flow of passers-by, etc;
- Enrich OOH media with impact data;
- Personalized consumption potential for your network's products and services
Pharmacy
- IQVIA market data
- Segmented consumer potential
Teaching
- Tuition fees
- Detailed school census
- Specialization Courses (Higher Education)
- Distance learning data
- Education Radar: market share, among others
Food
- Consumption potential for eating out and eating in
"Geofusion is part of our working routine. We don't open a store without studying the software. It contributes greatly to our growth planning, generating rich market information for decision-making."
Peterson Arruda
Expansion
Expansion
