CALIBRATING TARGETS
Calibrate goals by route potential
Turn the calibration of targets into a strategy, guaranteeing achievable challenges and engaging the sales team.
Lack of technical basis
Calibrating targets becomes a dilemma because there is no basis for evaluating the performance of routes and salespeople.
Route vs. seller
With the history alone, you can't tell if what's sold is because the route has good potential or because the salesperson is very good.
Fragile results
Poorly set targets end up having an impact on the company's overall results.
Know the Untapped Market Potential
Our Cortex AI methodology reveals the hidden potential for Consumer Goods, quantifying the opportunities in each region, channel and POS.
.png)
From strategy to salesmanship
We turn intelligence into action, delivering opportunities at SKU and POS level directly to the salesperson's WhatsApp, helping them at the right moment to make a sale.
.png)
Geographical intelligence
With more than 20 years in the market, our expertise covers sociodemographic and business data. We guarantee that we know the population and the potential of every street in Brazil.
.png)
Technological sophistication
Our intelligence combines Generative and Predictive AI with georeferenced data. This generates intuitive dashboards and AI Agents that bring science to the salesperson and support your team.
.png)
Strategy module
Integrate Untapped Market Potential into your commercial strategy
Our methodology uses PMI to bring science and precision to the process, ensuring that territory potential and sales effort are evaluated fairly and objectively.
Strategy module
Calibrate Goals by Route Potential
Do away with guesswork and ensure that each salesperson has a feasible and relevant challenge.
- Set fairer and more achievable targets, based on the potential of the territory and customer portfolio
- Evaluate performance by separating the potential of the route and the sales ability of the professional
- Ensure that your efforts and funds are applied in the right places, generating strategic returns
Strategy module
Visibility of the sales territory
The interactive map transforms the complexity of the data into visual clarity, allowing you to explore capture performance in real territory
- See "how much" and "where" potential is being captured and where it remains untapped
- Get different views by POS, Distributor or municipality
