ALLBOUND STRATEGY

Stop losing opportunities between Inbound and Outbound

Our platform centralizes Marketing and Sales intelligence, connecting Inbound interest signals with Outbound prospecting. Create a coherent GTM operation, with a unified pipeline and continuous learning to accelerate your growth.
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The leading companies are with Cortex

The cost of the disconnection between Marketing and Sales

Most companies operate with siloed Inbound and Outbound teams, creating a fragmented customer journey. The result is the loss of valuable opportunities, incoherent communication and a huge waste of resources.

Missed opportunities when passing the baton

Leads that show interest (Inbound) are not taken advantage of by active prospecting (Outbound), and Outbound target accounts are not nurtured with relevant marketing content.

Teams operating in the dark

The Sales team has no visibility of Marketing's interactions, making cold approaches to accounts that are already engaged. Meanwhile, Marketing doesn't know which accounts are being actively prospected.

Inconsistent communication with the client

The same account receives approaches with different messages and timing from different teams, creating a confusing experience and damaging the brand's image.

Isolated and inefficient learning

What works in Marketing campaigns is not used to refine prospecting, and the insights generated in Sales are not used to optimize content and attraction strategies.

Understand how Cortex Growth unifies your Allbound strategy and boosts your GTM

Centralized GTM intelligence

We unify data from Inbound interactions and Outbound prospecting on a single platform.

Your company now has a complete view of the customer journey, identifying all the interactions and contact points for each account.

360° vision with predictive signals

We combine digital interest signals (Inbound) with the prioritization of prospecting accounts (Outbound), creating a much more accurate propensity score.

Your teams focus on accounts that not only fit, but also show active interest, substantially increasing the chances of conversion.

Integrated campaigns and territories

Allow your Marketing and Sales teams to create coordinated campaigns, with a coherent discourse and aligned territories.

Communication with the market becomes consistent and approaches more assertive, speeding up the sales cycle and improving the customer experience.

Continuous cross-learning

What works in Inbound campaigns feeds back into Outbound intelligence, and vice versa.

Your operation becomes a living learning system, in which insights from one area optimize the performance of the other, generating a cycle of continuous improvement.

The result

With Cortex Growth, your commercial operation becomes more integrated, coherent and assertive.

Unified and predictable pipeline

Get a clear view of all opportunities, regardless of their origin, and make strategic decisions based on integrated data.

Accelerating the sales cycle

Approach the right accounts at the right time, taking advantage of signals of interest to carry out warmer and more efficient prospecting.

Total synergy between Marketing and Sales

Ensure that the whole team speaks the same language and works on the basis of the same intelligence, eliminating friction and misalignment.

Scalable and continuous growth

Build a demand generation machine that learns and optimizes itself with each cycle, making growth sustainable and predictable.

Cortex Growth

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