CRISIS MANAGEMENT

Anticipate, analyze and master the narrative.

In an environment where crises can arise at any time, acting quickly is essential. Cortex Brand offers real-time monitoring, impact analysis and support for a strategic response that protects your reputation and your business.
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The leading companies are with Cortex

76% of companies that deal with crises effectively manage to
maintain or even improve their reputation in the market

(Forbes)

Features

Risk mapping and intelligent alerts

Anticipate crises before they gain momentum. Monitor sensitive topics, assess the volume of mentions and the associated sentiment. Receive instant alerts to act quickly and safely.

Identifying detractors

Find out who is driving the negative narrative. Map the journalists, media outlets or influencers involved in order to act with focus and precision.

Quick and coordinated response

Centralize the flow of information and share alerts with the entire crisis committee. Ensure alignment between communication, leadership and critical areas for an effective, unified response.

Real-time impact and strategic reports

Monitor the evolution of the crisis with indicators such as the volume of negative mentions, sentiment and NPS. Generate executive reports for the C-Level with a clear view of the origin, impact and response.
"With Cortex, we were able to transform our monitoring capacity into real strategic intelligence. The platform gave us the vision and tools to not only react quickly during the crisis, but to deeply understand the scenario and make more effective decisions to protect Americanas' reputation."
Raquel Q. Almeida
Head of Corporate Communications, Americanas S.A

Far beyond clipping. It's Intelligence for your Reputation.

Cortex Brand provides the tools and expertise to transform monitoring into decision-making power and business results.

Cortex AI

Our platform uses advanced Artificial Intelligence, developed by Data and Communication experts, to boost your results.

Exclusive Methodology

We directly connect your communication actions to your business objectives through a proprietary methodology with more than 70 indicators.

Quality data

Count on accurate audience data for 8 types of media (online, print, radio, TV and social networks) and a more realistic valuation, surpassing traditional centimetering.

Specialized Support

From onboarding, we apply a methodology focused on your reality, aligning the platform with your brand pillars and strategic objectives.

Cortex Brand

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