More intelligence and results for the financial sector

Identify high-potential accounts and accelerate acquisition with our predictive AI

With Cortex Growth, you identify companies with high credit or investment potential, map key decision-makers and receive complete customized dossiers for a consultative approach that closes more deals.

The leading companies are with Cortex

The challenges holding back growth in the financial sector

The financial sector is undergoing a profound transformation. New digital players are emerging all the time, and traditional institutions need to accelerate their capacity for innovation and customer acquisition.

Most operations are still struggling:

Simplified ICP

Vague Ideal Customer Profile (ICP) definitions, based only on size or sector, which ignore the real credit potential, investment or financial maturity of the account.

Limited vision of decision-makers

Prospecting focuses on a single contact, without mapping the real purchasing committee (CFOs, Treasury, Tech), which lengthens the sales cycle and slows down negotiations.

Generic approaches

Cold, mass messages are sent without context about the company's moment, resulting in low connection and lost strategic opportunities.

Waste of resources

Commercial teams waste precious time on low-potential accounts, while agile competitors snap up growing companies.

Cortex Growth: data, AI and method for the financial sector

Cortex Growth transforms Go-to-Market into a living, predictive and scalable system.
We connect data, AI and method to ensure that your team always acts on the best opportunities.

Predictive planning

We go far beyond the look alike. Our platform defines the ICP (Ideal Customer Profile) using predictive AI to analyze real patterns of success. We cross-reference variables that reflect size, potential and operational structure, such as estimated turnover, number of branches, geographical coverage, operations in different markets, among other factors.

The result: optimized commercial focus on expanding companies with high financial activity or strong credit and investment potential, eliminating the dispersion of resources in low-value accounts.

Mapping the purchasing committee

In the B2B market, decisions are rarely made by a single person. We map who really participates in the decision-making process - from CFOs and finance directors to treasury, technology or back-office managers. We deliver the contacts and engagement data so that your approach is accurate.

Result: acceleration of the sales cycle by engaging multiple decision-makers in a coordinated manner, preventing negotiations from stalling at a single contact.

Consultative execution

We arm your team with actionable intelligence. Cortex Growth generates personalized strategic dossiers, consolidating data on the company, the allocation rationale and the relevant stakeholders. The prospector receives this context at the moment of action, allowing for consultative approaches.

Result: a drastic increase in conversion rates, transforming manual research into consultative and personalized approaches that reflect the moment of each client.

Continuous learning

The solution measures prospecting efficiency by territory, campaign and persona in real time. This feedback loop continually adjusts the predictive models, making the process ever more effective.

Result: a Go-to-Market that becomes a living system that learns and evolves, guaranteeing continuous improvement of the predictive model and proving ROI.

Cortex Growth's impact on your operation

More profitable and assertive operations, with a focus on high-potential accounts.

Accurate ICPs that adhere to the customer profile that really generates value.

Increased prospecting efficiency and reduced sales cycle.

Personalized messages that generate a real connection and increase conversion rates.

A continuous learning process that expands the funnel of qualified opportunities.

More than 50% expansion in the addressable market in the short term.

Reduction of up to 70% in the time it takes to qualify accounts and contacts.

Increase the win rate by up to 3x by focusing efforts on accounts with a higher propensity to buy.

Commercial cycles that learn and evolve, increasing the funnel of qualified opportunities and improving sales conversion rates.

Cortex Growth

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