INDUSTRY AND DISTRIBUTOR CONNECTION

Unify goals and growth between Industry and Distributors

Turn the Distributor into a strategic partner by agreeing on capture targets based on the science of Untapped Market Potential (UMP).
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The leading companies are with Cortex

Misalignment and lack of visibility in indirect channels generate high complexity and little applied intelligence

Target misalignment

The lack of a common technical basis makes it difficult to agree on targets in a transparent and ambitious way

Low visibility

The industry loses control in monitoring the effectiveness of the distributor's sales efforts

Cost of expansion

Expansion and growth depend on the scale of the distributor, which often operates on tight margins.

Why choose Cortex Reach

Know the Untapped Market Potential

Our Cortex AI methodology reveals the hidden potential for Consumer Goods, quantifying the opportunities in each region, channel and POS.

From strategy to salesmanship

We turn intelligence into action, delivering opportunities at SKU and POS level directly to the salesperson's WhatsApp, helping them at the right moment to make a sale.

Geographical intelligence

With more than 20 years in the market, our expertise covers sociodemographic and business data. We guarantee that we know the population and the potential of every street in Brazil.

Technological sophistication

Our intelligence combines Generative and Predictive AI with georeferenced data. This generates intuitive dashboards and AI Agents that bring science to the salesperson and support your team.

Resources for connecting industry and distributor

Execution module

The solution that connects Strategy, Execution and Routine

Cortex Reach offers a transversal solution, connecting the Industry's strategy, the Distributor's execution and the sales routine.
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Execution module

Strategic alignment and governance

The tool provides a unified view of untapped potential, allowing clear targets to be set and performance to be monitored jointly.
  • Set targets for capturing market potential in a technical and transparent way
  • Monthly monitoring of engagement and conversion of opportunities
Request a demo
Execution module

Strategic alignment and governance

The tool provides a unified view of untapped potential, allowing clear targets to be set and performance to be monitored jointly.
  • Set targets for capturing market potential in a technical and transparent way
  • Monthly monitoring of engagement and conversion of opportunities
Request a demo

Cortex Reach

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