It all starts with the definition of an Ideal Customer Profile (ICP), which goes far beyond size or segment. The platform analyzes signals that indicate real fit with your business, such as:
Cortex intelligence reaches the right people. The solution maps the decision-makers within the IT and business areas. We understand who participates in the purchasing process, who sets the budget and who will be impacted by your solution.
The result: coordinated approaches that speed up the sales cycle and prevent negotiations from depending on a single contact.
Cortex Growth delivers complete and personalized dossiers for prospecting. Each material consolidates the strategic context, contact data and signs of activity, allowing each interaction to be relevant and contextual, without losing scale.
The result: a reduction in the time spent on manual research and an increase in the relevance of approaches. Teams are able to prospect more, with better quality and higher conversion rates.
For companies with Sales Ops or Growth Ops areas, Cortex Growth acts as an intelligent orchestration system. The solution continuously replenishes your prospecting with the best accounts, distributes priorities and improves each new sales cycle, based on real performance data.
Theresult: a Go-to-Market that becomes a living system that learns and evolves, driving an increasingly qualified and predictable funnel.
Go-to-market plans that are more balanced and consistent with your market.
Increased efficiency and conversion with ICPs based on digital maturity and technology stack.
Precise mapping of the personas that really influence the purchase of technology.
More than 50% expansion in the addressable market in the short term.
Reduction of up to 70% in the time it takes to qualify accounts and contacts.
Increase the win rate byup to 3x by focusing efforts on accounts with a higher propensity to buy.
Commercial cycles that learn and evolve, making the sales funnel smarter and more predictable with each campaign.
