What is
Go-to-Market Intelligence?

Go-to-Market (GTM) Intelligence is a continuous and iterative process that analyzes market, brand and competition data to guide and optimize commercial strategies in the most promising territories.

A method that combines intelligence and execution

More than a tool, GTM Intelligence is a working method that connects analysis and action. It integrates market data, such as companies, regions, brands and competitors, with internal company data, such as customers, performance and channels, to support strategic decisions throughout the Go-to-Market journey.
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The pillars of the GTM Intelligence method

The GTM Intelligence process developed by Cortex is made up of seven integrated stages that connect strategy, positioning and action:

01
Strategy and Alignment

  • Understanding the business, its offerings and current positioning.
  • Integration between functional areas around a clear vision of the ICP and the addressable market.

02
Market Analysis

  • Total and addressable market mapping (TAM/SAM/SOM).
  • Assessment of the competitive landscape and sector trends.
  • Identifying opportunities in white areas and unexplored territories.

03
Competition and Brand

  • Diagnosis and continuous monitoring of the reputation and strength of the company's brand and that of its competitors, which can be organized by region and target segment.
  • Identification of entry barriers and opportunities based on your brand's reputation.
  • Support in building campaigns to strengthen the brand before or during entry into new markets.

04
Segmentation

  • Definition of the territories, clusters or groups of accounts most suited to the strategy.
  • Cross-analysis of market potential, presence of competition and brand strength.

05
Prioritization

  • Selection of priority targets based on conversion potential and competitiveness.
  • Identifying the best channels and entry strategies by type of market.

06
Orchestration and Execution

  • Generating lists, routes and points of interest.
  • Planning specific campaigns by segment:
    • Cortex Growth - prospecting and sales for companies.
    • Cortex Reach - activation of points of sale, trade and distributors.
    • Cortex Geofusion (Retail) - expansion by opening new stores based on geographical intelligence.

07
Performance Analysis and Continuous Improvement

  • Real-time monitoring of campaign results.
  • Comparative analysis with competitors.
  • Dynamic adjustments to approach, channels and segmentation.

Why is GTM Intelligence strategic?

Because it aligns strategy and operation based on concrete data, avoiding decisions based solely on feeling or departmental siloes. It turns go-to-market into an intelligent, iterative system, with:
Context and positioning diagnosis.
Choosing the right targets.
Precise and measurable execution.
Continuous learning.

GTM Intelligence is the intelligence that connects planning, positioning and action.

It is the structure that ties together all of an organization's offers and solutions, ensuring that commercial and expansion decisions are based on data, aligned between areas and directed towards the best results.

Discover our solutions with Go-to-Market Intelligence

Through our GTM intelligence SaaS platform, which combines big data analytics, georeferencing, and advanced AI models, we guide leaders and professionals with analyses and insights, making decision-making simpler, faster, and more efficient.

Cortex Growth
Cortex Geofusion
Cortex Brand
Cortex Reach
Cortex Growth
Cortex Geofusion
Cortex Brand
Cortex Reach

Discover our solutions with Go-to-Market Intelligence

Through our GTM intelligence SaaS platform, which combines big data analytics, georeferencing, and advanced AI models, we guide leaders and professionals with analyses and insights, making decision-making simpler, faster, and more efficient.

GTM Solution for B2B that uses AI to transform data into practical and actionable insights for the operation.

 
 
 
 

Solution for retailers that combines data and AI to guide their expansion with maximum efficiency and assertiveness.

Brand Operations solution with more than 70 indicators for reputation management.

Increase sales efficiency with precise physical locations and product portfolio.