GEOMARKETING
Reach your audience where they really are
Use geographic intelligence to maximize the impact of your campaigns and make your marketing strategies more precise and profitable.
GEOMARKETING
Campaigns that hit the target and generate high returns
Activate each store's territory by mapping and segmenting the target audience. Analyze companies and competitors to identify markets and opportunities.
Create precise geographical segmentations
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Define your stores' areas of influence, map your target audience and know where to communicate your brand
Geographical intelligence in communication
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With our augmented intelligence, you can quickly find the best locations in any city for your campaigns and actions
Evaluate the real impact of your OOH media
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See how many people are likely to come into contact with OOH media and find out the impact of each piece.
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Target audience and market
Segment your audience precisely
Create targeted campaigns by location and profile:
- Find and activate your audience by gender, age group, income, location, consumption potential and more;
- Map companies and concentrations of businesses in the areas of interest.
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Location Simulator
Speed up your geographical analysis with augmented intelligence
Quickly simulate and compare different points and locations:
- Generate complete reports on the attractiveness and reach of people;
- Combine multiple layers of data on population, market and consumption;
- Visualize on heat maps the areas most suitable for each brand.
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OOH media
Position your media where the impact is real
Turn OOH campaigns into real results:
- Enrich your media base with the flow of people impacted;
- Cross-reference this information with population and consumption data and position your campaigns in the right places.
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Similarity Comparator
Replicate the success of your campaigns in new locations
Compare the similarity between regions and media outlets to identify where the greatest potential for return lies:
- Analyze the success profile of a campaign area and find other locations with similar characteristics
Target audience and market
- Find and activate your audience by gender, age group, income, location, consumption potential and more;
- Map companies and concentrations of businesses in the areas of interest.
Location Simulator
- Generate complete reports on the attractiveness and reach of people;
- Combine multiple layers of data on population, market and consumption;
- Visualize on heat maps the areas most suitable for each brand.
OOH media
- Enrich your media base with the flow of people impacted;
- Cross-reference this information with population and consumption data and position your campaigns in the right places.
Similarity Comparator
- Analyze the success profile of a campaign area and find other locations with similar characteristics
"Geofusion is part of our working routine. We don't open a store without studying the software. It contributes greatly to our growth planning, generating rich market information for decision-making."
Peterson Arruda
Expansion
Expansion
