Cortex Geofusion

Grow with specialized geographic intelligence for pharmacies

Combine strategic data such as demographics, income and competition in areas precisely mapped by IQVIA. Plan your expansion and management with the security of data-based decisions.
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The leading companies are with Cortex

Cortex Geofusion helps your business with the main challenges in expansion and operation:

Find out where your customer is on the map
Track your competitors' actions on the map
Identify locations on the map with the same success characteristics as your network.
Find out which regions your competitors are investing in.
Reduce the time and expense of travel and on-site assessments.
Anticipate with strategies for attacking and defending territories.
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Geofusion Intelligence and IQVIA

Our platform is enriched with IQVIA data for pharmacy chains that want to grow in a planned and well-informed way.
Combine pharmacy data with demographic data, average income, competition, population density, etc;
Use the BRICKS, areas created by IQVIA to group the data and visualize everything on maps.

Discover your region's true consumer potential

Combine actual billing with detailed insights for specific categories

Actual turnover per Brick

IQVIA data for prescription, non-prescription and generic drugs.

Personalized Consumption Potential

Exclusive methodology that estimates the value available for consumption, inside and outside pharmacies.

Breakdown by category

Specific insights for medicines, antibiotics, soaps and more.

A complete platform for various applications

Plan expansion to regions with high demand and consumption potential

Combine your experience with strategic insights to choose the best Bricks and maximize your return on investment.

Analyze the impact of competition

Find out where your competitors are and evaluate opportunities in underexplored regions.

Monitor the performance of your current units

Analyze and compare pharmacies with similar characteristics and surroundings to identify those that are performing below the region's potential and adjust their strategies.

Adjust the product mix to the region's profile

Use data to understand local consumer behavior, understand the best product mix and increase the average ticket.
"Geofusion is part of our working routine. We don't open a store without studying the software. It contributes greatly to our growth planning, generating rich market information for decision-making."
Peterson Arruda
Expansion

Cortex Geofusion

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