Monitor your brand reputation in real-time and report it with KPIs that speak the language of the C-levels
Evaluate how each strategic pillar, vehicle or opinion leader impacts your reputation. Anticipate image crises and opportunities.I want to talk to a consultant
The main challenges in communication management due to the new media ecosystem:
Focus only on the mainstream press and high volumetry of news without meaning for the business, with monthly reports distant from the facts monitored
Outdated measurement methodologies, such as centimeters
Indicators that do not correlate with the KPIs of the CEO, the Board, with other areas and with the strategic objectives of the company
Diverse data sources, no integration in visualizations
Delays in identifying and reacting to potential image crisis outbreaks
Cortex can help with:
Follow in real time what the press is saying about your company and monitor your brand's exposure in the media.
Understand the quantitative results of your competitors. Follow the frequency and reach of their publications in each media vehicle.
Follow the daily reputation of your brand and your competitors. Monitor trends and potential image risks, analyzing each strategic pillar. Learn how each one of them is impacting your reputation.
Opinion Leader Ranking
Track how your brand and your industry are being talked about by each vehicle and opinion leader. Identify which vehicles generate the best result for your brand.
More agility to analyze the protagonism and sentiment of publications
This way you can track how your brand is perceived and what position it occupies in people's imagination
More strategy to develop actions that correlate with the CEO's objectives
With your own dashboards, it is possible to prove the return on actions and clearly show the results of communication actions
Less effort to manage reputation by strategic pillars
You only follow what is really strategic for your organization