Performance of actions
Take control of the results of the actions performed by the communication area
Invest the area's resources efficiently and guarantee the proposed results with intelligenceI want to talk to a consultant
The main challenges in communication management due to the new media ecosystem:
Focus only on the mainstream press and high volumetry of news without meaning for the business, with monthly reports distant from the facts monitored
Outdated measurement methodologies, such as centimeters
Indicators that do not correlate with the KPIs of the CEO, the Board, with other areas and with the strategic objectives of the company
Diverse data sources, no integration in visualizations
It takes time to identify and react to potential image crisis hotspots
Follow in real time what the press is saying about your company and monitor your brand's exposure in the media.
Propositional actions of the team
Measure the return of the actions (interviews, releases, agenda suggestions, etc.) carried out by your brand and agencies. Invest with efficiency.
Actions per media type
Follow up the results of the actions per day. Understand how each one of them performed by media type.
Measure the return on specific events held by your brand and agencies, such as quarterly results releases, program and product launches, etc. Measure the return per guest at the event.
More strategy to invest resources efficiently
With a clearer view of ROI (Return on Investment), you know exactly which strategies work
More efficiency to measure and prove the results of the communication area
With an integrated report you can see exactly what you need to define your strategy
Less manual effort with automatically updated reports in dashboards accessible to anyone
So your team is free to focus on strategy and actions, which is what really matters