POS Activation

Reach your goals of POS activation focusing on an efficient management of indirect distribution channels

caso de uso - canais indiretos

Elaborate trade campaigns with more intelligence from the segmentation of indirect channels and POSs, besides anticipating challenges of finding new partners and markets

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Through an interactive and intuitive dashboard, you can map and identify companies that have the ideal profile to distribute your products or new markets. In addition, you will find information about the right contact to close partnerships, impacting the expansion of distribution channels.

These are some challenges in the area of benefits sales to expand channels and activate POSs:

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    Professionals connected to the Commercial Intelligence and Trade Marketing areas need to find distributors and expand sales points outside their base of operation

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    Prospecting is laborious, since potential partners may be scattered geographically, and it is not easy to get in touch with decision makers, prolonging the process.

Understand how Cortex helps to solve these challenges:

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    Market Analytics Dashboard

    Get a graphical representation of accurate, up-to-date data from key POS in a single dashboard. Use parameters to refine the ICP, such as: place of operation (ZIP code / neighborhood / city / state), site visitation statistics, number of employees, among others.

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    Export of B2B professional contacts

    Find out the contact information of companies according to the Brazilian Classification of Occupations (CBO). In addition, enrich your base with contacts in the desired positions and have more assertiveness in your offer.

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    Export of company data

    Access information on company size, growth trends, and level of economic activity.

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    Integration with CRM and internal data sources with API

    Integrate your data and track the result in real time, get insights from flexible dashboards, and trigger improvement actions. All in one place.

See how we make your growth simpler:

  • Increased activation of new POS

    By finding more qualified distributors to sell your product, your team will have much more assertiveness in prospecting and, therefore, tend to close more deals with POS.

    Greater geographical coverage of distributors

    You will be able to search for contacts of PDVs all over Brazil according to the characteristics that your company needs.

    Growth of revenue

    With a greater number of closed deals, it is natural that profits grow at the same pace.

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