Americanas.com was one of the pioneers in e-commerce in Brazil, having begun operations in 1999. In 2006, it reached revenues of over R$ 1 billion and, after the merger with the Submarino website in November 2006, Americanas.com is now the main player in brazilian e-commerce, a market forecast to reach a R$ 6,4 billion volume in 2007 (Source: Ebit).

Cortex Intelligence and Americanas.com have been working continuously to, through the use of textmining, refine critical information needed for the decision making process of Americanas.com's commercial team.

Furthermore, Cortex develops a series of management level reports that provide content related to the sorting and placement of merchandise throughout the site.