|
|
| :: Concepts of Competitive Intelligence |
Competitors or other agents in the competitive environment, through their actions, leave traces indicating many of their intentions, tactics and strategies. Theses are relevant facts that, many times are not noticed by the market.
Competitive Intelligence is the systemic process of collecting, managing, analyzing and disseminating this information in order to support the organization's decision making process.
|
Even without knowing, you are already part of Competitive Intelligence
|
Even if they are unaware of the term, every organization already possesses a CI process. A small business that attends congresses in the sector to obtain information about competitors and make decisions is already doing competitive intelligence, it has an inferior degree of sophistication in their CI process than another larger company in the same sector that subscribes to several data bases, enables its sales people to collect information and retains specialized analysts to deal with obtained information. It´s likely that the first company doesn´t need so much. After all, the need for more complex CI processes is associated with a larger complexity in the competitive scene and the internal structure of the organizaton. |
Understanding your level of sophistication in Competitive Intelligence
|
What differentiates one company from another in the field of Competitive Intelligence is the level of intricacy of its processes. Even companies from similar sectors or sizes can present different stages of sophistication in their intelligence processes.
And do you know the sophistication level of the intelligence process in your company?
|
|
|
|
