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| :: Competitive Intelligence, What For?
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Studies have shown that well-developed CI processes can bring significant improvements to companies that deploy them in planning and implementation; from the strategic as well as tactical standpoints. A well-developed CI can also contribute to a more proactive and innovative stance in the market.
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Creating Value
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Given that the economic results obtained by companies are mainly the fruit of the quality of their decisions and their capacity to implement, possessing a well-developed intelligence process has direct impact in an organization's results. Depending on the focus given to CI in the organization, its 'value creation' will manifest through the improvement in indicators relating to the sales process, launch and management of products and services, entry in new businesses, compliance , mergers and acquisitions or, in some cases, even strategic supplies to the company.
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Which is the best focus for your competitive intelligence?
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Although the most commonly used name, Competitive Intelligence, brings, implicitly, the idea of competitor monitoring, there is a series of other aspects that can also serve as focus for an intelligence process. In previous studies, Cortex Intelligence concluded, from a representative sample of companies which was the most commonly adopted focus for CI processes. See below.
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Multiple choice answer. The sum of the percentages is over 100%.
Source: Cortex Intelligence Research. Jan.2007 (n=97)
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