Vitopel is a leader in the production of BOPP, high technology flexible plastic film. Vitopel film can be found in the wrappings of a wide variety of products that reach consumers' homes daily.

It has been pursuing a strong growth strategy in the sector, which culminated in 2005, with the acquisition of Votocel Filmes Flexiveis, then part of the Votorantim Group.

Cortex Intelligence was responsible for the structuring of Vitopel's entire market intelligence process. A team of Cortex consultants worked alongside the management to evaluate the firm's strategic objectives, identify its information needs, design intelligence reports and bulletins; then aided in the construction of the intelligence network and in the formation of the team which finally took the reigns of the process.

The Cortex Competitiva® platform was then customized to the process that had been designed and implanted at Vitopel where their market intelligence team was able to work in a more organized, flexible and ultimately productive manner.