The current scenario of the communications industry and world media, marked by intense technological advances, the convergence of different media and accelerated economic globalization, demands great agility, flexibility and capacity for innovation from media sector members. Presently, to remain competitive one must constantly monitor technological advances, especially in the internet and, most critically, answer quickly to these innovations and tendencies in the sector.

Faced with this reality, Gazeta Mercantil, the country's most traditional newspaper focused on business and economy, sought to modernize its presence in the web through the development of a new portal (www.gazetamercantil.com.br), allied with Cortex Intelligence.

With the help of Cortex's text mining component, Gazeta Mercantil launched an innovative news portal with a new paradigm of reader interaction and information comprehention never before seen in the sector.

Through the Automatic Synopsis Generation component, the new portal is able to dinamically create the synopses of published news, without any human interaction in the process. Through the Entity Extraction component the portal can recognize representative objects in the text, allowing the reader to enable their visualization or not. This project, unique in the country, presented a new paradigm in reading, changing the reader's experience and relation to the content distribution agent.